Creative Strategist

Strategy First, Everything Else Follows.

Selected Work Get in Touch
Studio portrait of Kalimnir

Partnered with

  • HOOPTEQ
  • Build With Nav
  • adwave
  • Rapid Visas
  • BioPeak Lab
  • PLAIN Clothing

Selected Work

Built from the strategy up.

HOOPTEQ

Email Marketing & Campaign Strategy

Brought on as email marketing lead for HOOPTEQ's pre-launch campaign, the world's first basketball shooting machine that fits in a backpack.

Built and managed the full email strategy from the ground up, and contributed to the content strategy that grew the list from 8,466 to 15,567 subscribers before a single unit shipped.

Pre-launch nurture sequences
Launch day campaigns
Post-purchase automations
Ongoing VIP communications

Story emails, product reveals, urgency sequences, milestone announcements and community-driven content. Every send segmented and sequenced to keep the brand voice consistent throughout.

Revenue in 30 days

$170,390

List growth, pre-ship

8,466 15,567

subscribers before a single unit shipped

Mailchimp analytics: $170,390 revenue, 241 orders, 0.09% order rate, $707 average order revenue, 1.013 average cart size
Mailchimp analytics, 30-day campaign window

Build With Nav

Creative Lead & Content Strategist

Led the creative direction and messaging behind the launch of Build With Nav's first in-person AI workshop.

Developed the campaign strategy, launch content, email marketing, landing page copy and post-event storytelling, positioning the workshop as a hands-on experience for business owners.

Result

Sold-out inaugural workshop

Established the creative foundation for the ongoing series

Build With Nav, inaugural live workshop

Contact

Let's build something exceptional.